TOZ+Unit+1+Project

=Unit One Project Test=

Unit One is titled "Research Your Market" - so our end of unit project will be to go through ALL the steps of the Marketing Research Process.

You will get into groups of 1 (individual) to 4 people - no exceptions. Make sure that you choose people that you can work effectively with!


 * The Research Process - 6 Steps**
 * 1) __Identify a need or define the store's problem.__ Show this to Mr. Hayes when your group has decided on a need or problem to research.
 * 2) __Obtain primary and secondary data.__ You will use at least one of each type.
 * 3) __Organize your data.__ If you used surveys, group the responses together and calculate percentages/totals. If you used interviews, go over your //detailed notes// from the interviews and group responses same questions.
 * 4) __Analyze your data__. Ask some basic questions about your data - what can we extrapolate or learn from the data?
 * 5) __Recommend solutions__. Create a **written** report that outlines your findings from research and recommends solutionS to the problem.
 * 6) __Implement a plan of action__. We will do this as a group after your group presents from Step 5.

You will create an electronic document that will act as a journal for your activities. Keep track of who does what. (For example, all of us brainstormed for needs or problems, Jack searched the internet for secondary data while Jill and Jeanna created a Google Docs survey...)

At the end of the project you will:
 * submit an activity log (hint: Google Docs is great for collaborative documents)
 * submit your organized results from data collection
 * submit and present your solutionS to the class.

All of this will be due at the beginning of class **Tuesday October 25th**. Groups that are not using class time effectively may be assumed to have completed and required to present early.

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